| Motivated,
inspired and filled with excitement! This is exactly how I feel every time I stand
before an audience to speak. Why? Because, as a business owner, I have learned
the value of public speaking. It is one of the best marketing tools that a business
owner can have. Improving your public speaking skills can increase your bottom
line. |  |
I
know, I know, so many of you are saying, I don't want to get on a stage and speak.
You don't have to. Your communication skills are put
to the test every time you meet with a client, prospect, interview, make a sales
pitch, conduct a business meeting, give a radio or TV interview. Expressing
yourself with confidence and expertise can significantly increase your income. For
example, imagine having the opportunity of working with a client that you have
been trying to do business with for about a year. The client asks Atell
me why I should do business with you? You respond by telling the client all about
yourself and how qualified you are.
|
| You
feel that this is what the client wants to hear, however, he doesn't call you
and the next time you hear from him or her, you are getting the old, Aperhaps we can work together in the
future line. WHAT HAPPENED? You really thought you did a great job at selling
your services. |
 | What
could you have done to make your presentation more effective? One of the tools
I teach that gets results is the 30-second commercial. This short concise
statement has three steps. The first step is to briefly introduce yourself. The
second step is to give a brief description of your service or product. |
The third step is to give the benefits of your service or product. The benefit
statement tells the client what's in it for him/her. Plan
a well thought out 30-second commercial that tells your client, (1)who you
are. (2)what you do and the (3)benefits of how you can help him/her solve
a problem, make more money, improve service, become more effective or efficient.
Write out your 30-second commercial and practice it until
you can say it in conversational style. Never sound as though you are reading. Rehearse
your 30-second commercial and practice using it the next time you are at a networking
event or during small talk. Notice how people respond. You will be surprised! Use
your 30-second commercial (adjust the content to suit the occasion) as an opening
statement the next time the opportunity presents itself. Using
and choosing the right words is important. You have heard the old saying, It's
not what you say, it's how you say it.. When planning how and when to use your
30-second commercial, make sure that you use Alive
words. Words that motivate and inspire. Note: Tina
Dupree is the Founder of the Professional Speakers Network, Inc. and was the 1999-2000
President of the Florida Speakers Association. This
article is an excerpt from Tina Dupree=s book, Hot Tips On
Public Speaking. For more information call 305-759-7655 or visit our web site,
www.thechickenlady.com |
.gif){kind=small}
